BK, Crispin Dish on 'The King'
Maintaining the mascot's edge is part of the plan
May 18, 2009
-By Eleftheria Parpis, AdWeek
BK's 'Whopper Sacrifice' by Crispin won a Grand Clio at last week's show.
LAS VEGAS How do you create edgy, prize-winning work like Burger King's "Whopper Virgins," "Sponge Bob Square Butts" and "Kingon Nipple Pinch"? For Crispin Porter + Bogusky -- agency of the year at 50th anniversary CLIO Awards -- the key is being willing to take risks and stay edgy over the long haul.
read the entire article here:
http://www.adweek.com/aw/content_display/creative/news/e3i9ffdbbfa915bd89c02a463fa3049675f
I recommend checking out the comments too...
