Corporate Campaigns Hint at Brand-Advertising Revival
ANA Members Suggest They're Ready to Spend -- Some Have Already Begun
By
Jack Neff
Published: May 18, 2009
BATAVIA, Ohio (AdAge.com) -- If you page through The Wall Street
Journal or New York Times, you might discover a few surprises. FedEx,
General Electric and IBM have recently launched corporate branding
campaigns, and tech power SAP made a splash just last week with a
global push from Ogilvy themed "Time for a clear new world."
