Watch how much you drink.
Victorian Lemonade is certainly expanding on the meaning of bottoms-up! A great method in creating laughter and enjoyment instead of focusing on a sale.
Victorian Lemonade is certainly expanding on the meaning of bottoms-up! A great method in creating laughter and enjoyment instead of focusing on a sale.
I love to hate this commercial. What is so weird is that I was hoping my son would pick-up old school roller skating. Apparently all he needs is some Evian. Good for a laugh.
Poke's genius to tweet fresh baked goods. Wishing our local bakeries had one installed!
Maintaining the mascot's edge is part of the plan
May 18, 2009
-By Eleftheria Parpis, AdWeek
BK's 'Whopper Sacrifice' by Crispin won a Grand Clio at last week's show.
LAS VEGAS How do you create edgy, prize-winning work like Burger King's "Whopper Virgins," "Sponge Bob Square Butts" and "Kingon Nipple Pinch"? For Crispin Porter + Bogusky -- agency of the year at 50th anniversary CLIO Awards -- the key is being willing to take risks and stay edgy over the long haul.
read the entire article here:
http://www.adweek.com/aw/content_display/creative/news/e3i9ffdbbfa915bd89c02a463fa3049675f
I recommend checking out the comments too...
By
Jack Neff
Published: May 18, 2009
BATAVIA, Ohio (AdAge.com) -- If you page through The Wall Street
Journal or New York Times, you might discover a few surprises. FedEx,
General Electric and IBM have recently launched corporate branding
campaigns, and tech power SAP made a splash just last week with a
global push from Ogilvy themed "Time for a clear new world."
By David Holthaus • dholthaus@enquirer.com • April 24, 2009
Procter & Gamble has long had an active corporate giving program, but a refocusing of its charitable efforts now means that doing good has become good for business.
Advertisement
The multinational company spends more than $100 million a year on charity under a program called Live, Learn and Thrive, its corporate-wide banner for giving that has consolidated its efforts on programs that benefit children globally.
The philanthropy is also a key ingredient in P&G's recipe for growing into a $175 billion company, largely by laying the groundwork for increasing sales in developing nations in Africa, Asia and elsewhere. Its large-scale programs, many targeted to poor nations in these continents, bring relief to some of the world's neediest people. But they also serve to open up new markets for P&G products, create new generations of consumers and build loyalty to its brands in nations where diapers, detergent and razors are not the common household items they are in the U.S.
full story here: http://tinyurl.com/dzfka7