onwards by james jarvis
Inspired by his love for running, James Jarvis – shared an idea for a moving image project with his friend, Kerry Shaw, who works at Nike. Shaw suggested that Nike would be interested in getting involved due to the subject matter.
As Jarvis describes on his blog, "Rather than a marketing project initiated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand."The outcome is beautiful. Enjoy it!
