TBD blog

 

How Operations Can be Marketing

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This post has some great examples of how brands demonstrate meaning and value to customers through their operation practices.  From Zappos "secretly" upgrading shipping to 2-day, to Patagonia sharing the carbon footprint of some of their items, from design to delivery.  Apple has some good examples as well.  You can read the story here. 

Filed under  //   Apple   Howie's   Patagonia   Threadless   Trader Joe's   Zappos   Zeus Jones  
Posted May 6, 2009 by jennifer collins  
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